decipher & dénouement

YOU DON'T NEED A BETTER COMPASS

by Wizard of Ads Atlantic on 01/09/17

You don't need a better compass. 

You'll find your North Star is at Wizard Academy March 21- 22, 2017. 

And if you contact us - Scott or Jane (sns) - we have a super secret code that will save you money!


You should join us. It's going to be A.M.A.Z.I.N.G.


This is your invitation from Roy H. Williams, the Wizard of Ads, to come to Wizard Academy and take part in a whole day of rapid-fire, time-tested techniques presented in 15-minute segments that can be employed to grow your business.  

You’ll have a notepad full of notes at the end of the day. (Or, if you’re not a note-taker, you’ll have a nifty yellow legal pad you can take home and, I don’t know, make paper airplanes or something. – Indy Beagle)

Your business will take flight!The Second Day will be even more magical. You will receive 2 hours of private consulting from a team of at least 2 Wizard of Ads partners. They will help you evaluate your marketing options and give you feedback and advice on any obstacles you face. 

One of the partners on your team may be a “cub”. (The standards of the Wizards of Ads Partners dictate that any partner with less than 7 years experience as a full-time advertising consultant is still considered a “cub.” A Wizard of Ads “cub” by the way, would be considered the big gun in any other venue.)  The information and perspective you receive will be priceless. You – should you decide to attend – will be the lucky beneficiary of a high-level training exercise as the senior partners in the Wizard of Ads group show the cubs how the REALLY big guns do it.

During the hours when you’re not in a private consulting session asking questions and getting answers, you’ll be listening to the other Wizard of Ads partners share case histories, success stories and interesting growth strategies. It’s going to be electric.

The 54 Wizard of Ads partners are gathering from around the world in March, 2017 for a partner meeting in the Wizard Academy tower overlooking Austin, Texas from the top of a plateau 964 feet above the city. Thirty businesses will participate in this event. Will one of them be yours?

Due to the proprietary nature of the training, no advertising professionals will be admitted. Sorry.

Tuesday March 21st
and Wednesday March 22nd, 2017
The cost is $2,000 per seat.

If you are currently the client of a Wizard of Ads partner, this is not the event for you.
We have other plans for you.

But wait. It gets even better.
As Wizard of Ads partners, Scott and Jane Fraser (*sns) have been given a unique promo code that will save you $500 off the price of this private event. That’s enough to pay for your hotel room for 3 nights! To receive your promo code, email janefraser@wizardofads.com or visit WizardOfAds.org and choose the partner you would like to be your host. This will be the partner responsible for making sure you get what you came for. All you have to do is use their unique promo code when you register. (They may or may not be assigned to your problem-solving session, however. Problem-solving teams will made up according to entirely different criteria.)

And it gets even better than THAT? Really?
On top of your $500 promo code discount, an additional $500 early bird discount will be awarded to business owners who register before midnight, January 15, 2017. That’s enough to pay for your hotel room AND your plane ticket to Austin!

Thirty seats are all we have and there will be way more businesses than that who want to get in on this deal. I’d hurry if I were you. But hey, it’s your call. ??

2017 is going to be a great year for everyone who attends this event.
(Do you see how “this event” is a different color on the line above?
That means you should click it.)

Aroo

Indy Beagle

PS – You will not be asked to buy anything and no one is going to suggest that you hire them. If you want to discuss an ongoing future with any of the partners you encounter, it will be up to you to ask about it.

 



IS IT A BRAND OR A BIG OL' NASTY SCAR?

by Wizard of Ads Atlantic on 12/29/16

Exercise or Exorcise.


What connections pre-exist in the minds of your potential customers? 


Are they good or are they bad? 


If they are good -- milk them.  


If they are poor, exorcise them.


Don't know how? Don't worry.


We do.





WHAT SAY YOU?

by Wizard of Ads Atlantic on 03/10/14



Our attitudes aren't a reflection of when we were born; they're a reflection of the times in which we live.

In 2003, Roy H. Williams introduced the Wizard of Ads Partners to his research based societal theorem, Pendulum.

Now a published book, “PENDULUM - How Past Generations Shape Our Present and Predict Our Future” identifies the forces influencing our politics, manners, humor, sexuality and wealth.

Pendulum deciphers where we have been and where we are going by identifying the generation at society’s helm.

During the Idealistic Cycle of 1963-2002 Boomers rejected conformity.

In 2014 we are eleven years into the 40 year Civic Cycle, and once again we find ourselves commingling with the voices of change.

Cell phones and email are rewriting the rules of commerce.

Word of mouth has grown into a muscular beast.

“Interconnectivity” moves with lightning speed. Online chat-rooms, blogs, Twitter and instant messages are ensuring that, good or bad, the word gets out.

As we continue our move into an era of transparency; we are becoming more adept at spurning pretense.
  • Today, it is harder than ever to win new customers through advertising alone.
  • Today, you must say something powerful instead of merely saying something powerfully.
  • Today, the little things you do are far more important than the big things you say.
  • Today, it is as much about your company’s culture as your product.
  • Today, your words must align with your actions.
  • Today, you must deliver to your customer the experience that you promised them.

In this Civic Cycle era, you had better be who you say you are or pray that consumers have mercy on you. 

Good luck with that.


A DIRECT RESPONSE ADVENTURE

by Wizard of Ads Atlantic on 01/07/14

2014 skidded into Atlantic Canada mere moments before I touched the tarmac after bobbing above the terra firma for two turquoise weeks.

I’m refreshed, rejuvenated,                  
and still rollicking to the rhythm
of the waves I left in my wake.


My brain, surfing the swells of
ideas an
d impressions that, will influence and
accessorize the many corners of my life.


My next adventure?

Wizard Academy and the first public viewing of Roy H. Williams’ “How to Write Direct Response Ads”

I got my first taste of this new information back in September (2013) when the Wizard Partners met in Orlando for Cirque du Soleil’s sensory popping La Nouba
The show is mesmerizing. But it was Roy and our Wizard Partner Jeff Sexton who rocked my world; drawing the curtain and firing the flood lights on La Nouba’s spinning techniques of communication.

Jeff and Roy have done the hard work. They’ve de-twirled the whorls of Cirques communication. Yes. I’ve followed them through the secret door. But unlike that nasty winter virus, one exposure isn’t enough.

So, I'm off to one of my favourite places in the whole wide world to step behind the magical curtain to learn more about the cleverly costumed inner workings of Cirqueing. 

We'll talk soon, ok?  






WHEN FIRST IMPRESSIONS MISS THE MARK

by Wizard of Ads Atlantic on 11/18/13

A Brand is the sum of all the mental associations, good and bad, that are triggered by the mere mention of a company’s (or product’s) name.
The first step in building your brand is identifying your core values:
  • What do you stand for?
  • What do you stand against?
When done correctly, your advertising will convey the values of your company. Demonstrate what you stand for and you will attract people that share the same values. Stack each message one upon the other to deepen the footings of your brand.
Each message affects the big picture.
Careless advertising can create associative memories that can cost you dearly.

I saw this billboard in early September 2013.  Three months later I still can’t shake it.
When done correctly, your advertising will convey the values of your company. Demonstrate what you stand for and you will attract people that share the same values.
This billboard got my attention. I remember exactly where it was placed and where its replica hung across the harbour.
POWERFUL advertising is an engaging impression of perceptual reality.
This billboard rocked my world. A horrid, shaken to the core, stop the car quake, because all I heard was “I hate you”.
An engaging impression of perceptual reality that I have yet to shake.
It reeks of an abusive relationship.
The stench makes me feel sick.
  
Smack.
      "I hate you"
Smack.
     Win rent for a year
Smack.
     “Beats” having roommates
When done correctly, your advertising will convey the values of your company. Demonstrate what you stand for and you will attract people that share the same values.
Seriously?

Did they deliberately choose to use “hate” and “beat” in the same message?

Rent from you? No Thanks.
 

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