The 54 Wizard of Ads partners are gathering from around the world in March, 2017 for a partner meeting in the Wizard Academy tower overlooking Austin, Texas from the top of a plateau 964 feet above the city.
and Wednesday 2017
2017 is going to be a great year for everyone who attends(Do you see how “this event” is a different color on the line above?
That means you should click it.)
Exercise or Exorcise.
What connections pre-exist in the minds of your potential customers?
Are they good or are they bad?
If they are good -- milk them.
If they are poor, exorcise them.
Don't know how? Don't worry.
Our attitudes aren't a reflection of when we were born; they're a reflection of the times in which we live.
In 2003, Roy H. Williams introduced the Wizard of Ads Partners to his research based societal theorem, Pendulum.
Now a published book, “PENDULUM - How Past Generations Shape Our Present and Predict Our Future” identifies the forces influencing our politics, manners, humor, sexuality and wealth.
Pendulum deciphers where we have been and where we are going by identifying the generation at society’s helm.
During the Idealistic Cycle of 1963-2002 Boomers rejected conformity.
In 2014 we are eleven years into the 40 year Civic Cycle, and once again we find ourselves commingling with the voices of change.
Cell phones and email are rewriting the rules of commerce.
Word of mouth has grown into a muscular beast.
“Interconnectivity” moves with lightning speed. Online chat-rooms, blogs, Twitter and instant messages are ensuring that, good or bad, the word gets out.
As we continue our move into an era of transparency; we are becoming more adept at spurning pretense.
- Today, it is harder than ever to win new customers through advertising alone.
- Today, you must say something powerful instead of merely saying something powerfully.
- Today, the little things you do are far more important than the big things you say.
- Today, it is as much about your company’s culture as your product.
- Today, your words must align with your actions.
- Today, you must deliver to your customer the experience that you promised them.
In this Civic Cycle era, you had better be who you say you are or pray that consumers have mercy on you.
Good luck with that.
2014 skidded into Atlantic Canada mere moments before I touched the tarmac after bobbing above the terra firma for two turquoise weeks.I got my first taste of this new information back in September (2013) when the Wizard Partners met in Orlando for Cirque du Soleil’s sensory popping La Nouba.
I’m refreshed, rejuvenated,
and still rollicking to the rhythm
of the waves I left in my wake.
My brain, surfing the swells of
ideas and impressions that, will influence and
accessorize the many corners of my life.
My next adventure?
Wizard Academy and the first public viewing of Roy H. Williams’ “How to Write Direct Response Ads”.The show is mesmerizing. But it was Roy and our Wizard Partner Jeff Sexton who rocked my world; drawing the curtain and firing the flood lights on La Nouba’s spinning techniques of communication.
Jeff and Roy have done the hard work. They’ve de-twirled the whorls of Cirques communication. Yes. I’ve followed them through the secret door. But unlike that nasty winter virus, one exposure isn’t enough.
So, I'm off to one of my favourite places in the whole wide world to step behind the magical curtain to learn more about the cleverly costumed inner workings of Cirqueing.
We'll talk soon, ok?
A Brand is the sum of all the mental associations, good and bad, that are triggered by the mere mention of a company’s (or product’s) name.The first step in building your brand is identifying your core values:
- What do you stand for?
- What do you stand against?When done correctly, your advertising will convey the values of your company. Demonstrate what you stand for and you will attract people that share the same values. Stack each message one upon the other to deepen the footings of your brand.Each message affects the big picture.Careless advertising can create associative memories that can cost you dearly.I saw this billboard in early September 2013. Three months later I still can’t shake it.When done correctly, your advertising will convey the values of your company. Demonstrate what you stand for and you will attract people that share the same values.This billboard got my attention. I remember exactly where it was placed and where its replica hung across the harbour.POWERFUL advertising is an engaging impression of perceptual reality.This billboard rocked my world. A horrid, shaken to the core, stop the car quake, because all I heard was “I hate you”.An engaging impression of perceptual reality that I have yet to shake.It reeks of an abusive relationship.
The stench makes me feel sick.Smack.
"I hate you"
Win rent for a year
“Beats” having roommatesWhen done correctly, your advertising will convey the values of your company. Demonstrate what you stand for and you will attract people that share the same values.Seriously?
Did they deliberately choose to use “hate” and “beat” in the same message?
Rent from you? No Thanks.