WHEN FIRST IMPRESSIONS MISS THE MARK : decipher & dénouement

WHEN FIRST IMPRESSIONS MISS THE MARK

by Wizard of Ads Atlantic on 11/18/13

A Brand is the sum of all the mental associations, good and bad, that are triggered by the mere mention of a company’s (or product’s) name.
The first step in building your brand is identifying your core values:
  • What do you stand for?
  • What do you stand against?
When done correctly, your advertising will convey the values of your company. Demonstrate what you stand for and you will attract people that share the same values. Stack each message one upon the other to deepen the footings of your brand.
Each message affects the big picture.
Careless advertising can create associative memories that can cost you dearly.

I saw this billboard in early September 2013.  Three months later I still can’t shake it.
When done correctly, your advertising will convey the values of your company. Demonstrate what you stand for and you will attract people that share the same values.
This billboard got my attention. I remember exactly where it was placed and where its replica hung across the harbour.
POWERFUL advertising is an engaging impression of perceptual reality.
This billboard rocked my world. A horrid, shaken to the core, stop the car quake, because all I heard was “I hate you”.
An engaging impression of perceptual reality that I have yet to shake.
It reeks of an abusive relationship.
The stench makes me feel sick.
  
Smack.
      "I hate you"
Smack.
     Win rent for a year
Smack.
     “Beats” having roommates
When done correctly, your advertising will convey the values of your company. Demonstrate what you stand for and you will attract people that share the same values.
Seriously?

Did they deliberately choose to use “hate” and “beat” in the same message?

Rent from you? No Thanks.
 

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