It begins with a phone call or email to set up a meeting (face to face or Skype) to discuss your goals, your needs, what Wizard of Ads Atlantic has to offer and to see if there is a fit between your company and theirs; you and them.
Once your alliance is official, Jane and Scott will to come to your town for 2-days to meet with you, peruse your business, your competitors and the marketplace. You will need to be available for both days because they will want a lot of information that only you can give them. They'll investigate the competitive landscape, look at how and where the money is spent. They'll get a gut feel for the market. They'll look for opportunities.
They will be looking for your strengths, your weaknesses, for your unleveraged asset. They want to see how people view your business, why they do business with you, why they don't. They'll evaluate your offerings and if needed, find ways to elevate it to a level that consistently delights your customers. You'll provide them with a lot of the information, the rest they will discover for themselves.
Armed with information and insights, they return home to:
1. determine your differentiation strategy
2. define the core characteristics and theme of your story
3. identify and place the most effective media-buy for your budget
4. write your messages
Wizard of Ads Atlantic has a two tier payment structure. An upfront fee for the 2 day "uncovery/assessment" and a smaller monthly fee for executing your media strategy.
- Upfront "uncovery" payments start at $5000 USD
- Monthly fees have started as low as $500 and as high as $10,000
Our fees vary from client to client because they are based on the current size of your business and your capacity for growth.